Media and Public Relations
Targeted media relations for associations and networks in Brussels, with stakeholder value.
How we will work together
I work campaign by campaign. Each assignment is built around a specific moment, such as a policy vote, a report launch or a news event, with a clear objective and a defined number of days. I work with associations across different sectors, so you get an experienced media specialist for the campaign you need, without hiring one full-time.
A campaign can include:
Rapid response — Before and during your campaign, I monitor breaking news, studies and regulatory changes affecting your niche. Once your key messages are agreed, we can react within hours with a sharp, authoritative statement that positions your association as a go-to expert source.
Media list and journalist outreach — I build the right media list for your story, from a handful of specialist journalists to a wider distribution when the news calls for it. Each key contact is pitched personally and followed up, in their own language where it helps.
Media-ready thought leadership — I turn dense industry data and long reports into one-page fact sheets, and ghostwrite op-eds for your leadership.
Message distillation and spokesperson preparation — I strip out the jargon and run simulated Q&As so your experts give clear, confident answers on camera and on the phone.
Paid placements, when they make sense — Where a guaranteed touchpoint is useful, I negotiate and coordinate placements with trade and policy outlets, as a complement to earned coverage, never a replacement.
Stakeholder value — I tie every media result back to your board, members and policymakers, supporting retention, alignment in leadership and reach with decision-makers.
Looking for a longer-term, embedded role in your team? See Fractional Communications Director