Fractional Communications Director
Specialised in
Stakeholder Engagement and Public Relations
A few Clients
Senior Communications Expertise, Embedded in Your Team
To raise your stakeholders’ satisfaction
The Background
With 10+ years of experience in communication and public relations projects for networks, associations and EU campaigns in Brussels, I help organisations turn communication into a driver of member engagement, membership growth and reputation — not just a support function.
I work as an embedded in your team for a set period and a defined number of days per week. Driven by concrete results and measurable change, I combine strategic thinking with hands-on delivery.
Common Pain Points I Help Solve
Many networks and associations face the same underlying challenges:
Communicating and building relations with diverse audiences — members, prospective members, policymakers, the public — without the segmentation needed to tailor messages and calls to action
A brand identity that doesn't clearly differentiate the organisation's unique value from competitors
Inconsistent communication of member value, weakening retention between direct interactions
No marketing-focused approach to generating new member growth
Fragmented communication processes that consume time on routine tasks, leaving little room for strategic or creative work
My Approach
I help organisations understand where their communications team's time is going, remove unnecessary work, and use technology — including AI — where it genuinely frees up capacity for higher-value strategic, creative and stakeholder-facing work.
Typical engagements include:
Comms and Member Audit — evaluating current channels, content and stakeholder perceptions to identify what's working and where effort could have greater impact
Audience and Member Segmentation — defining objectives, messages and calls to action for each key audience
Brand Positioning, Messaging and Public Relations— clarifying positioning and value proposition across audiences
Turning Goals into a Communication Plan — translating organisational KPIs into a practical, focused plan
Redesigning Communication Workflows — simplifying and automating routine tasks, introducing AI-supported workflows where useful
Implementation — breaking the plan into clear steps with owners and deadlines, with regular check-ins to track progress